Wednesday, May 16, 2012

Chapter 10


Vignette ( Problems with Supplier)
Questions to Consider

  1. How can organization ensure that all the members of its supply chain will behave ethically?

Answer:
Manufacturers who use rare raw materials face another ethical issue related to the use of foreign suppliers: How to ensure that their suppliers do not funnel money to groups that engage in armed conflict or commit crimes and human rights abuses. Manufacturers of computers, digital cameras, cell phones, and other electronics frequently purchase rare minerals such as gold, tin, tantalum, and tungsten for use in their products. Unfortunately some of these purchases are helping to finance the deadliest war in the world today.

  1. What responsibility does an organization have to ensure that its suppliers and business partners behave ethically?

Answer:
In addition to these fairly common business problems, hardware manufacturers are sometimes faced with serious ethical issues relating to their foreign affairs suppliers. Two such issues that have recently surfaced involve (1) suppliers who run their factory in a manner that is unsafe or unfair to their workers and (2) raw materials who funnel money to groups engaged in armed conflict, including some that commit crimes and human rights abuses.



Cases
Manufacturers Compete on Green Computing

  1. How have green computing efforts lowered the total cost of computer ownership?

Answer:
Apple claims to have the “green family of notebooks” and emphasizes the progress it is making in removing toxic materials from all of its computers. The public relations battle over which computer manufacturer is greener is heating up. Apple’s claim that it produces the “world’s greenest family notebooks”.
  1. Which approach can yield greater benefits—building greener computers or implementing programs that change user’s behavior so that they operate their computers in a more responsible manner? Explain your response.

Answer:
By doing implementing programs that change user’s behavior so that they operate their components in a more responsible manner, because by doing like that they must occurred yield greater benefits also can consume energy field by doing shut down their PC’s.

  1. Do research at the EPEAT Web site and determine which computer manufacturer currently has the best green computing ratings.
Answer:
Dell has introduced an ultra-green desktop computer called the Studio Hybrid. Its greenest desktop computer to date, the Studio Hybrid is Energy Star 5.0 qualified, has an 87% efficient power supply and an EPEAT gold rating. The Dell Studio Hybrid can be customized with interchangeable sleeves; there's even a sleeve available that's made from renewable bamboo. Dell has also made other strides toward becoming a greener technology company. Each year since 2004, Dell has increased its investment in renewable energy from wind, solar and natural gas capture. Dell has also made significant efforts to reduce its greenhouse gas emissions. Dell offers free recycling of Dell computers and will recycle other computer brands for free with purchase of a new computer. Dell also accepts donations of working computers from companies all around the world.
Apple is has begun to make many of its green computers with recyclable materials such as aluminum, polycarbonate and glass. Apple has made efforts to remove toxic substances, such as brominated fire retardants (BFRs), polyvinyl chloride (PVC), arsenic, lead and mercury from its products. Since 2008, the Apple MacBook Pro has been free from each of these dangerous environmental pollutants. By 2009, all Mac notebook and desktop computers had earned an EPEAT gold rating. The Apple MacBook Air, MacBook Pro and iMac and other Apple models also meet Energy Star 5.0 guidelines. Another green computer made by Apple is the Mac Mini, which is an extremely energy-efficient desktop computer. The Mac Mini uses less than 14 watts when idle, and is free from BFR, PVC and lead. Like Dell, Apple will recycle any computer for free with the purchase of a new computer. Apple has recycling programs in most of the countries where their products are sold.




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